Jewelry store diamonds may offer better quality than online retailer diamonds. Retailers carefully select high-quality diamonds for their inventory as investments. This selection process ensures better quality control. In contrast, online retailers often sell the same diamonds across various sites, impacting their uniqueness and consumer trust. Always prioritize quality and source.
Prices for jewelry store diamonds vary widely. Retail prices tend to be higher due to overhead costs and brand reputation. However, jewelry shops may offer sales or discounts, which provide an opportunity for buyers to get high-quality diamonds at competitive prices. Buyers should compare prices across different stores to find the best deal.
Buying options in jewelry stores also include customization. Many stores allow customers to design their own jewelry pieces, offering personal touches that enhance value. Moreover, established jewelers often provide warranties and return policies, adding security to purchases.
Understanding these aspects is crucial when considering where to buy a diamond. Next, we will explore alternative sources for diamonds, including online retailers and wholesale options, to help you make a well-informed decision that fits your needs and budget.
What Are Jewelry Store Diamonds, and How Are They Different from Other Types?
Jewelry store diamonds are high-quality diamonds typically set in fine jewelry. They differ from other types, such as industrial diamonds or lab-grown diamonds, in terms of appearance, quality, and purpose.
- Considerations in Jewelry Store Diamonds:
– Natural Diamonds
– Lab-Grown Diamonds
– Fancy Color Diamonds
– Industrial Diamonds
– Grading and Certification
Jewelry Store Diamonds are classified into various categories based on their origin, characteristics, and intended use. Natural Diamonds originate from geological processes over millions of years. Lab-Grown Diamonds, on the other hand, are created in controlled environments and possess the same optical and physical properties as natural diamonds. Fancy Color Diamonds exhibit unique colors and can fetch premium prices due to their rarity. Industrial Diamonds serve functional purposes in manufacturing and are not suitable for jewelry. Grading and Certification refer to the assessment of a diamond’s quality, including clarity, color, cut, and carat weight, usually documented by reputable gemological institutions.
-
Natural Diamonds:
Natural Diamonds are formed under high-pressure and high-temperature conditions deep within the Earth. These diamonds usually take billions of years to form. According to the Gemological Institute of America (GIA), natural diamonds are appreciated for their unique inclusions and characteristics. A notable example is the Hope Diamond, known for its deep blue color and rich history. The unique qualities of each natural diamond make them highly valued. -
Lab-Grown Diamonds:
Lab-Grown Diamonds are created through technological processes like High Pressure-High Temperature (HPHT) or Chemical Vapor Deposition (CVD). They exhibit the same physical and chemical properties as natural diamonds. A study by the GIA highlights that lab-grown diamonds can be 20% to 40% cheaper than natural diamonds. This affordability makes them an appealing choice for budget-conscious consumers. Additionally, they are considered more ethical due to reduced environmental impact. -
Fancy Color Diamonds:
Fancy Color Diamonds are diamonds that possess intense colors, such as pink, blue, or yellow. They are graded based on hue, tone, and saturation. According to a report by the Colored Gemstone Association, these diamonds can sell for significantly higher prices compared to traditional white diamonds due to their rarity and striking appearance. They offer unique investment opportunities for collectors. -
Industrial Diamonds:
Industrial Diamonds are used primarily for cutting, grinding, and drilling in various industries. They are not suitable for gemstone use and are typically smaller and have a lower grade than diamonds sold in jewelry stores. For example, about 80% of diamonds mined globally are classified as industrial diamonds. According to the U.S. Geological Survey, they play a crucial role in manufacturing and construction processes due to their hardness. -
Grading and Certification:
Grading and Certification ensure that diamonds are assessed based on established standards. Organizations like GIA and International Gemological Institute (IGI) provide detailed reports on diamonds, including their clarity, color, cut, and carat weight. This process helps consumers make informed purchasing decisions. According to a report by Forbes, certified diamonds hold higher resale value due to their documented quality and authenticity.
In conclusion, jewelry store diamonds vary significantly in type and purpose, impacting consumers’ choices based on personal values, budget, and preferences.
How Does the Quality of Jewelry Store Diamonds Compare to Other Diamonds?
The quality of diamonds from jewelry stores often compares favorably to other diamonds due to their sourcing and grading processes. Jewelry stores typically offer diamonds that are certified by reputable gemological laboratories. These certifications ensure that each diamond has been evaluated based on the Four Cs: cut, color, clarity, and carat weight. This rigorous evaluation maintains high standards.
In contrast, diamonds from less regulated sources may lack proper certification. This can make it difficult for buyers to assess their quality confidently. Additionally, jewelry store diamonds often undergo more scrutiny during the selection process. Stores frequently prioritize diamonds that meet strict quality criteria to enhance customer satisfaction.
Moreover, established jewelry stores usually provide a warranty or guarantee with purchases. This adds an extra layer of assurance regarding the diamond’s quality and authenticity. Therefore, when comparing jewelry store diamonds to others, buyers should consider certification, quality assurance, and overall trustworthiness. These factors generally make jewelry store diamonds a more reliable choice.
What Is the Significance of the Four Cs in Jewelry Store Diamonds?
The Four Cs in jewelry store diamonds refer to Carat, Cut, Color, and Clarity. These attributes are essential for evaluating the quality and value of diamonds. Each “C” impacts a diamond’s brilliance and overall appearance, guiding buyers in their selection.
The Gemological Institute of America (GIA) provides this definition, stating that the Four Cs are critical components for determining a diamond’s value and quality. The GIA is a globally recognized authority in gemology.
The Carat measures a diamond’s weight, with one carat equaling 200 milligrams. Cut refers to how well the diamond is shaped and faceted, impacting its sparkle. Color indicates the degree of colorlessness, ranging from colorless to light yellow or brown. Clarity gauges the presence of internal or external flaws, which can affect a diamond’s purity and appearance.
According to the American Gem Society, the Four Cs together determine a diamond’s quality and market price. For example, a diamond with higher carat weight but poor cut may not appear as desirable as one with lower carat weight and excellent cut.
Statistics reveal that diamonds with higher clarity and better cuts fetch up to 40% more on the market. This information comes from industry reports and surveys, highlighting the increasing importance of these attributes in purchases.
The Four Cs significantly impact consumer choices, thereby influencing the diamond market and pricing strategies. Understanding these attributes helps customers invest in the best value.
These factors also have broader implications for ethical sourcing, environmental stewardship, and the economics of the diamond industry. Consumers increasingly prefer diamonds evaluated for ethical considerations.
For instance, low-quality diamonds can lead to overpricing and diminish consumer trust, while high-quality diamonds bolster market reputations. Ethical sourcing ensures that diamonds are conflict-free, enhancing societal trust.
To ensure better purchasing decisions, reputable organizations recommend proper research on the Four Cs and certification from gemological laboratories.
Practices such as ethical sourcing, transparency in grading, and consumer education can mitigate issues. Strategies like using blockchain technology for traceability can enhance trust and transparency in the supply chain.
How Do Certifications Impact the Quality of Jewelry Store Diamonds?
Certifications play a significant role in ensuring the quality of diamonds sold in jewelry stores. They provide guarantees regarding a diamond’s attributes, enhancing consumer confidence and potentially improving the overall quality of offerings in the market.
Certifications evaluate diamonds through established criteria. This includes:
-
Cut: The cut of a diamond affects its brilliance and sparkle. The Gemological Institute of America (GIA) grading system classifies cuts ranges from Excellent to Poor. A well-cut diamond reflects light beautifully, which elevates its visual appeal.
-
Color: The color of a diamond influences its value. Diamonds are graded on a scale from D (colorless) to Z (light yellow or brown). A study by the GIA revealed that colorless diamonds command higher prices in the market, signifying better quality.
-
Clarity: Clarity refers to the presence of inclusions or blemishes in a diamond. GIA grades clarity from Flawless to Included. Higher clarity signifies fewer imperfections, resulting in improved overall quality.
-
Carat Weight: Carat weight measures a diamond’s size. Larger diamonds tend to be more valuable, assuming they possess good cut, color, and clarity. The International Gemological Institute (IGI) emphasizes that all carat weight should be accompanied by quality metrics for accurate valuation.
Certifications also enhance consumer trust. When a diamond has a reputable certification from institutions like GIA, IGI, or the American Gem Society (AGS), customers can be more confident they are making a sound investment.
Additionally, certification processes promote transparency in the jewelry market. They help prevent fraud by ensuring that the diamond’s quality is accurately represented. This transparency can drive competition among jewelry stores, leading to improved product quality overall.
In summary, certified diamonds are typically of higher quality due to rigorous evaluations and established standards regarding their key attributes, thus positively affecting the overall jewelry store offerings.
What Are the Price Differences Between Jewelry Store Diamonds and Their Competitors?
The price differences between jewelry store diamonds and their competitors can vary significantly based on factors like sourcing, quality, and retail strategies.
- Sourcing methods:
- Quality of diamonds:
- Brand reputation:
- Pricing transparency:
- Sales and discounts:
- Online vs. in-store sales:
- Competition among retailers:
Understanding these factors is important for consumers considering diamond purchases. Each category reflects differing industry practices and market conditions.
-
Sourcing Methods:
Sourcing methods refer to how diamonds are obtained, which affects their price. Jewelry stores typically source diamonds through established relationships with suppliers or wholesalers. This chain can increase costs due to markup at each stage. Competing companies, like online retailers, may source directly from manufacturers or mines, potentially offering lower prices to consumers. -
Quality of Diamonds:
Quality of diamonds is assessed through the Four Cs: carat, cut, clarity, and color. Jewelry store diamonds usually feature higher quality levels, which impacts their price. Competitors may offer a range of quality or specialize in lower-quality stones at reduced prices. High-quality diamonds often command higher prices. -
Brand Reputation:
Brand reputation influences pricing strategies. Established jewelry stores may charge a premium for their brand trust and customer service. On the other hand, newer or online competitors may undercut these prices to attract customers. This disparity can lead to significant differences in pricing, despite the product being similar in nature. -
Pricing Transparency:
Pricing transparency measures how clearly a seller communicates the prices and values of their diamonds. Some competitors offer clear pricing models that break down costs, while traditional jewelry stores may not disclose markups. This variance can lead consumers to feel they are paying too much at a jewelry store compared to competitors with transparent pricing. -
Sales and Discounts:
Sales and discounts are promotional strategies that impact diamond prices. Jewelry stores often hold seasonal sales or clearance events. However, online retailers frequently provide discounted prices year-round, which can make their prices more competitive and appealing to budget-conscious consumers. -
Online vs. In-Store Sales:
Online vs. in-store sales highlight the evolving landscape of diamond purchasing. Online retailers often have lower overhead costs, allowing them to offer better prices. Conversely, jewelry stores face higher rental and operational costs, which can raise prices. This difference provides consumers options based on budget and buying preferences. -
Competition Among Retailers:
Competition among retailers in the diamond market creates a price variation. Multiple independent stores, online-only businesses, and large chains vie for consumer attention. This competition can drive prices down, especially among competitors who focus on niche markets such as ethically sourced or lab-grown diamonds.
By examining these aspects, consumers can make informed decisions when purchasing diamonds, understanding that prices can vary widely based on several factors.
How Do Lab-Created Diamonds Compare in Cost with Jewelry Store Diamonds?
Lab-created diamonds generally cost 20% to 40% less than natural diamonds purchased from jewelry stores. Several factors contribute to this price difference, which include the methods of creation, market demand, and ethical considerations.
-
Creation Method: Lab-created diamonds form in controlled environments using high-pressure, high-temperature processes or chemical vapor deposition. These methods can produce diamonds quickly and efficiently. In contrast, natural diamonds take millions of years to form under Earth’s crust, requiring expansive mining operations that increase their overall cost.
-
Market Demand: Lab-created diamonds have gained popularity due to their affordability and ethical appeal. Many consumers prefer them because they do not involve environmental disruption associated with mining. This shift in consumer preference has led to increased availability and lower prices for lab-created diamonds.
-
Supply Chain: The supply chain for natural diamonds includes extraction, transportation, and retail costs, which all factor into their higher price. Lab-created diamonds bypass much of this complexity, allowing for reduced expenses. Statistics from the Gemological Institute of America (GIA) indicate that up to 70% of the price of natural diamonds arises from these costs.
-
Certification: Both lab-created and natural diamonds can be certified by organizations like the GIA. However, the market often values natural diamonds more highly due to their rarity and perceived value. Consequently, certification for lab-created diamonds often results in a marked decrease in their retail price.
-
Resale Value: Natural diamonds typically hold or appreciate in value over time. In contrast, lab-created diamonds may have lower resale values due to their wider availability and growing supply. According to a report by the International Gemological Institute (IGI) in 2022, resale prices for lab-created diamonds can be up to 50% lower than those for natural diamonds.
In summary, lab-created diamonds offer an economical and ethical alternative to traditional jewelry store diamonds. Their lower production costs, evolving market demand, and structural differences in supply chain lead to noticeable savings for consumers.
What Buying Options Are Available for Jewelry Store Diamonds?
The buying options available for jewelry store diamonds include various forms of purchasing and financing methods suited to different consumer needs.
- Direct Purchase
- Financing Options
- Layaway Plans
- Online Orders
- Custom Orders
- Pre-Owned or Vintage Diamonds
- Specialty and Ethical Diamonds
To better understand these buying options, it is essential to dive into each category for a more comprehensive perspective.
-
Direct Purchase: The direct purchase option allows customers to buy diamonds outright at retail jewelry stores. This method offers a straightforward transaction and often immediate ownership of the diamond. Customers appreciate being able to see the diamond in person and receive professional guidance in selecting the right piece. A study by the Gemological Institute of America (GIA) highlights that hands-on inspection increases consumer satisfaction.
-
Financing Options: Financing options are commonly provided by jewelry retailers to help customers manage payment. These options can include monthly payment plans or lines of credit. Retailers often offer promotional financing with little or no interest. According to a report by the National Retail Federation (2022), 48% of consumers consider financing to be a vital option when making higher-value purchases like diamonds.
-
Layaway Plans: Layaway allows customers to reserve a diamond by making a deposit and paying the balance over time. This option is beneficial for consumers who want the diamond but prefer to pay without incurring interest or debt. Many jewelers implement layaway as a way to make diamonds more accessible.
-
Online Orders: Online purchasing has gained popularity due to its convenience and broader variety. Many consumers prefer shopping online for diamonds due to the extensive selection and the ability to compare prices easily. However, it is crucial for buyers to prioritize reputable online vendors and verify certificates of authenticity. The Better Business Bureau (BBB) emphasizes the importance of checking vendor reliability to avoid online scams.
-
Custom Orders: Custom orders allow consumers to design a unique diamond piece that meets their specific tastes and needs. Many jewelry stores provide this service, catering to clients looking for personalized engagement rings or unique jewelry. According to a survey by The Knot, approximately 25% of couples opt for custom engagement rings, highlighting the trend toward personalization in jewelry purchases.
-
Pre-Owned or Vintage Diamonds: Purchasing pre-owned or vintage diamonds can be an economical option. These diamonds often come with unique histories and can provide great value. Buyers should consider factors like the diamond’s condition, age, and market value. Industry experts recommend examining certification and appraisals when buying vintage pieces.
-
Specialty and Ethical Diamonds: Specialty diamonds, such as lab-grown or ethically sourced diamonds, cater to consumers who prioritize sustainability and ethical practices. Lab-grown diamonds are chemically identical to mined diamonds but are often priced lower. A report from the Diamond Foundry asserts that lab-grown diamonds have gained significant traction, with sales projected to reach $17 billion by 2025 as more consumers seek sustainable options.
These various buying options provide flexibility and cater to diverse consumer needs in the jewelry market. Each option offers unique advantages that can accommodate different purchasing preferences, budgets, and values.
What Key Factors Should You Consider When Purchasing Jewelry Store Diamonds?
When purchasing diamonds from a jewelry store, several key factors should be considered to ensure a quality investment.
- Diamond quality (cut, color, clarity, carat weight)
- Certification (GIA, AGS, EGL)
- Price comparison (retail vs. wholesale)
- Seller reputation (reviews, warranties, return policies)
- Ethical sourcing (conflict-free, lab-grown options)
- Customization options (design, metal choice)
- Insurance and appraisal (value protection)
Understanding these points can help guide you to make an informed decision when purchasing diamonds.
-
Diamond Quality: Diamond quality is determined by the Four Cs: cut, color, clarity, and carat weight. The cut affects how well the diamond reflects light. The color grade assesses the diamond’s hue, with less color typically being more desirable. Clarity refers to the presence of internal or external flaws, while carat weight indicates the diamond’s size. According to the Gemological Institute of America (GIA), a well-cut diamond can appear larger and sparkle more, making it more valuable.
-
Certification: Certification involves an assessment conducted by professional gemologists. Organizations like the GIA (Gemological Institute of America) and AGS (American Gem Society) provide reliable grading reports. A certified diamond comes with documentation that verifies its qualities. Many buyers prefer certified diamonds to avoid scams and ensure they receive what they pay for.
-
Price Comparison: Price varies across jewelry stores due to markups and overhead costs. Retail prices can be significantly higher than wholesale. It is beneficial to compare prices across various retailers and online platforms. Tools like PriceScope can assist in identifying the best prices for similar diamonds. Price transparency can help buyers understand what constitutes a fair market value.
-
Seller Reputation: A reputable seller is crucial for a satisfactory purchase experience. Reviews and customer feedback can provide insight into a jeweler’s reliability, customer service, and warranty policies. A good return policy is equally important in case the diamond does not meet your expectations. Researching the jeweler’s history and asking for references can build trust.
-
Ethical Sourcing: Ethical sourcing means ensuring the diamonds are conflict-free and responsibly mined. This is increasingly important for socially conscious consumers. Lab-grown diamonds offer an ethical alternative, as they are created in controlled environments. Organizations like the Responsible Jewelry Council (RJC) certify jewelers who adhere to ethical standards.
-
Customization Options: Customization allows buyers to create a unique piece that reflects personal style. This includes choosing the diamond shape, setting design, and metal type. Many jewelry stores offer bespoke services, catering to specific preferences. Custom designs can range from affordable to high-end according to materials and complexity.
-
Insurance and Appraisal: Insuring the diamond provides financial protection against loss, theft, or damage. An independent appraisal can determine the diamond’s value and is often required for insurance purposes. Engagement rings and high-value diamond purchases should always be appraised to establish an accurate market value.
By considering these factors, buyers can confidently make informed jewelry purchases that meet their personal and financial needs.
Why Might You Prefer Jewelry Store Diamonds Over Online Options?
You might prefer jewelry store diamonds over online options for several reasons. Jewelry stores often provide personalized service, immediate access to the product, and the ability to physically inspect diamonds before purchase. These factors can enhance the buying experience and ensure customer satisfaction.
The Gemological Institute of America (GIA), a prominent authority in gemstone evaluation, defines a diamond’s quality based on the Four Cs: carat, cut, color, and clarity. These criteria serve as reliable standards for assessing a diamond’s value and beauty.
There are several reasons why buying from a jewelry store could be advantageous. First, jewelry store professionals can offer guidance based on expertise and experience. Second, customers can examine the diamond closely, ensuring it meets their expectations. Third, jewelry stores typically provide warranties and after-sales services such as cleaning and repairs. This additional support can enhance buyer confidence.
When discussing the quality of diamonds, “cut” refers to how well the diamond has been shaped and faceted. A well-cut diamond reflects light beautifully, maximizing its brilliance. “Clarity” denotes the presence of internal or external imperfections, known as inclusions and blemishes. A diamond with fewer imperfections is generally more valuable. “Color” indicates the absence of color in a diamond, with less color resulting in a higher grade.
The process of purchasing diamonds in jewelry stores often includes consultations with knowledgeable staff. This ensures that you understand each diamond’s features. Additionally, most jewelry stores allow customers to view multiple options side by side, facilitating better comparison. For example, a customer might compare a larger diamond with more inclusions to a smaller, higher-clarity diamond directly under optimal lighting. This side-by-side comparison helps customers make informed decisions.
In summary, jewelry store diamonds offer several distinctive benefits that enhance the buying experience. Personalized service, expert insights, and the ability to physically evaluate the product all contribute to why many consumers prefer shopping in-store rather than online.
What Do Customers Claim About Their Experiences with Jewelry Store Diamonds?
Customers generally express mixed experiences regarding their interactions with jewelry store diamonds. Some report satisfaction with quality and service, while others voice concerns about pricing and ethical sourcing.
- Quality of diamonds
- Customer service experience
- Pricing transparency
- Ethical sourcing concerns
- Return and exchange policies
- Trust in the jeweler’s expertise
The varied perspectives on jewelry store diamonds reflect a range of customer priorities and experiences.
-
Quality of Diamonds:
The quality of diamonds refers to the characteristics that determine their value, including clarity, cut, color, and carat weight. This is commonly known as the “Four Cs.” Many customers appreciate the high-quality stones offered by brick-and-mortar stores. According to a 2022 report from the Gemological Institute of America (GIA), diamonds evaluated by certified gemologists often meet higher quality standards. However, customers sometimes compare in-store diamonds with those available online, leading to perceptions of lower quality or artificial enhancements. -
Customer Service Experience:
Customer service experience involves the assistance and support provided by sales staff. Positive experiences often include knowledgeable staff who help customers find suitable diamonds based on preferences. For instance, a survey by J.D. Power in 2021 showed that consumers rated personalized service highly. Conversely, some customers report unfavorable encounters with inattentive or pushy salespeople, which can negatively impact their buying experience. -
Pricing Transparency:
Pricing transparency illustrates the clarity of diamond pricing. Customers desire clear explanations about how prices are determined. While some jewelers offer transparent pricing based on specific attributes, others might use vague pricing strategies that confuse buyers. A 2020 study by the Better Business Bureau found that 40% of jewelry buyers felt overwhelmed by hidden fees associated with diamonds. -
Ethical Sourcing Concerns:
Ethical sourcing concerns relate to the origins of diamonds and their environmental and social impact. Many customers are increasingly aware of conflict diamonds and seek vendors that guarantee ethically sourced stones. According to a 2021 report from the Kimberley Process, approximately 3% of global diamonds are sourced from conflict regions, which leads some buyers to prioritize vendors that disclose sourcing information. -
Return and Exchange Policies:
Return and exchange policies dictate the ease with which customers can return or exchange purchased diamonds. Clear and flexible policies often enhance customer satisfaction. In contrast, rigid policies can deter purchases. A 2023 survey by the National Retail Federation indicated that 65% of consumers consider return policies when shopping for jewelry. -
Trust in the Jeweler’s Expertise:
Trust in the jeweler’s expertise involves confidence in the knowledge and skill of the sales staff. Recommendations from reputable jewelers can significantly influence buying decisions. However, some customers express skepticism regarding the motivations of jewelers, emphasizing the need for third-party certifications. Industry studies show that consumers increasingly value third-party certifications, with approximately 78% of buyers preferring certified diamonds due to increased trust.
What Are the Main Benefits of Buying Jewelry Store Diamonds?
Buying diamonds from a jewelry store offers several benefits, including quality assurance, expert guidance, and a variety of options.
- Quality Assurance
- Expert Guidance
- Variety of Options
- Returns and Exchange Policies
- Availability of Certification
Transitioning from the benefits, let’s explore these points in detail to understand their significance.
-
Quality Assurance: Buying diamonds from a jewelry store provides confidence in quality. Reputable stores often sell certified diamonds, which means they meet specific standards for cut, clarity, color, and carat weight. Certification bodies like the Gemological Institute of America (GIA) ensure that customers receive diamonds that are accurately graded. A study by the GIA in 2021 highlighted that 97% of jewelers report better customer satisfaction when selling certified diamonds.
-
Expert Guidance: Jewelers possess extensive knowledge about diamonds. A skilled jeweler can help customers understand their preferences and find diamonds that match their needs. They can explain the nuances of diamond grading and assist in making informed purchasing decisions. According to a survey by the Jewelers of America in 2023, 85% of customers appreciated personalized advice during their shopping experience.
-
Variety of Options: Jewelry stores often carry a wide selection of diamonds in various shapes, sizes, and settings. This variety allows customers to choose diamonds that suit their style and budget. Some stores also offer customized designs. A recent report from the National Jeweler revealed that 72% of customers prefer stores with a broad range of choices.
-
Returns and Exchange Policies: Many jewelry stores offer favorable return or exchange policies. This allows customers to feel secure in their purchases, knowing they can return or trade their diamonds if they change their mind or if the item does not meet their expectations. A study by the Better Business Bureau in 2022 indicated that flexible return policies increase customer trust and satisfaction.
-
Availability of Certification: Buying from a jewelry store often means access to diamonds that come with grading certificates. These documents provide a comprehensive overview of the diamond’s quality and authenticity, ensuring customers of their purchase’s value. The International Gemological Institute (IGI) states that diamonds with certification can retain their value better than uncertified ones.
In summary, purchasing diamonds from jewelry stores offers multiple advantages, including quality assurance, expert assistance, diverse selections, solid return policies, and the availability of certification.
Related Post: