Is Gold Plated Jewelry Worth Anything? A Guide to Its Value and Resale Potential

Gold-plated jewelry usually has low financial value. It can offer sentimental and fashion value, making it a popular choice for daily wear and trendy accessorizing. While it isn’t a valuable investment, it serves practical purposes and adds style without a large financial commitment.

The intricacy of the design and the reputation of the brand can also affect value. Well-known brands may command higher prices in the resale market, while lesser-known pieces might sell for minimal amounts. Additionally, market demand plays a role; if vintage styles are sought after, certain pieces may fetch surprising prices.

While gold plated jewelry is not a substantial investment, some items can retain modest value. Understanding these dynamics helps buyers make informed decisions about purchasing or selling gold plated pieces.

Next, we will explore the process of evaluating gold plated jewelry and tips for enhancing its resale potential.

What Is Gold Plated Jewelry and How Is It Made?

Gold plated jewelry is metal jewelry covered with a layer of gold, usually through a process called electroplating. This method involves depositing a thin layer of gold onto a base metal, such as brass or sterling silver, to create an attractive appearance.

The Gemological Institute of America (GIA) defines gold plating as a process where a substrate, usually made of less expensive metals, is coated with a thin layer of gold to enhance its visual appeal and reduce production costs.

Gold plated jewelry features a gold layer that may vary in thickness. The karat of the gold can also differ, affecting the color and durability of the piece. Higher karat gold typically offers a richer color but may wear off more quickly over time due to its softness.

According to the American Society of Jewelry Historians, the term “gold plating” often encompasses multiple methods, including vacuum deposition and chemical vapor deposition, in addition to electroplating. Each method influences the quality and longevity of the jewelry.

Factors contributing to gold plating include cost considerations, aesthetic preferences, and consumer demand for affordable luxury items. The growing trend of sustainable fashion also promotes the use of gold plated jewelry as an ethical alternative to solid gold pieces.

The jewelry market indicates that gold plated jewelry is popular among consumers seeking stylish accessories without high prices. A 2021 report from Grand View Research estimates the market size of the global jewelry industry to reach over $480 billion by 2025.

Gold plated jewelry impacts the economy by providing job opportunities in the manufacturing sector and enabling consumers to enjoy luxury aesthetics at lower costs. However, its longevity and resale value tend to be limited, given the thin gold layer.

The environmental considerations involve the mining and chemical processes involved in gold production, leading to pollution and waste. Ethical concerns arise when sourcing gold, prompting shifts towards more sustainable practices within the jewelry industry.

Specific examples include initiatives by brands that prioritize recycled materials and conflict-free sourcing. Such measures foster responsible consumerism and reduce environmental degradation.

Practices to mitigate negative impacts include supporting sustainable sourcing of materials, enhancing recycling systems for jewelry waste, and encouraging consumer education about the differences between gold plated, gold-filled, and solid gold jewelry.

Experts recommend clear labeling of gold plated jewelry and promoting transparency in the sourcing of materials. This approach develops trust and aligns with consumer demand for ethically produced goods.

What Materials Are Commonly Used to Create Gold Plated Jewelry?

Gold plated jewelry consists of a base metal coated with a thin layer of gold. The most common materials used for creating gold plated jewelry include:

  1. Brass
  2. Sterling Silver
  3. Stainless Steel
  4. Copper
  5. Aluminum

There are various perspectives on the choice of base materials for gold plated jewelry. Some argue that brass is the most affordable option, while others prefer sterling silver for its durability and hypoallergenic properties. Additionally, some artisans use stainless steel to create durable pieces that resist tarnishing. However, there are conflicting opinions about copper due to its potential to cause skin irritation for some individuals.

1. Brass:
Brass serves as a popular base metal for gold plated jewelry. Brass is an alloy made mainly of copper and zinc. This combination creates a bright golden appearance, making it an attractive choice for many designers. However, brass can corrode over time and may tarnish if not properly cared for. According to a study by the Jewelry Industry Council, brass is often favored due to its affordability while still maintaining a visually appealing finish.

2. Sterling Silver:
Sterling silver is another common base material for gold plated jewelry. It comprises 92.5% silver and 7.5% other metals, usually copper. This blend gives sterling silver enhanced strength and durability. Jewelry made from sterling silver tends to have a higher resale value compared to brass. Furthermore, sterling silver is less likely to cause skin reactions, appealing to those with sensitive skin. Research by the Silver Institute (2020) indicates that jewelry made with sterling silver is widely accepted in the market for its quality.

3. Stainless Steel:
Stainless steel is a favored material for creating gold plated jewelry due to its strength and resistance to rust and tarnish. This metal contains iron, chromium, and often nickel, which maintain its shine and durability over time. Gold plated jewelry made from stainless steel can endure daily wear, making it a functional choice. Studies show that stainless steel jewelry is increasingly popular among consumers seeking low-maintenance options and affordability (Glamour Magazine, 2021).

4. Copper:
Copper is sometimes used as a base metal in gold plated jewelry due to its softness and malleability. While it can create beautiful designs, copper oxidizes easily, leading to tarnishing and potential skin reactions. This aspect raises concerns among consumers. Jewelry artisans often coat copper pieces with a thicker layer of gold plating to mitigate these issues. However, some people may still prefer to avoid copper-dominated jewelry due to sensitivity concerns.

5. Aluminum:
Aluminum is also used in gold plated jewelry, often in more contemporary designs. It is lightweight and corrosion-resistant, which can enhance comfort in wear. However, aluminum is less traditional compared to other metal options. It may not retain the same luxurious appeal as gold plated jewelry made from sterling silver or brass. Despite this, some artisans appreciate aluminum for its versatility and low cost, making it an interesting choice for experimental or avant-garde jewelry styles.

In summary, gold plated jewelry can be made from a variety of base metals, each with its unique advantages and drawbacks affecting aesthetic appeal, durability, and consumer preferences.

How Is the Gold Layer Applied in Gold Plated Jewelry?

Gold plating is applied to jewelry through a process known as electroplating. In this process, the jewelry item is first cleaned to remove any dirt or oils. This cleaning ensures better adhesion of the gold layer. Next, the item is submerged in a solution containing gold ions. The jewelry acts as a cathode, attracting the gold ions when an electric current passes through the solution. This current causes a thin layer of gold to bond to the surface of the jewelry. After the electroplating, the jewelry is rinsed and dried. The result is a layer of gold on the item, giving it a shiny and attractive appearance while keeping production costs lower than solid gold. Gold plating enhances the jewelry’s aesthetic appeal and protects it from tarnishing to some extent, though it is generally more delicate than solid gold.

How Does the Value of Gold Plated Jewelry Compare to Solid Gold?

The value of gold plated jewelry compares unfavorably to solid gold. Gold plated jewelry consists of a base metal, such as brass or silver, coated with a thin layer of gold. This layer is usually much less valuable than solid gold since the underlying metal lacks the intrinsic worth of gold.

Solid gold jewelry contains a high percentage of gold, often measured in karats. It holds greater value due to its purity and the physical properties of gold, which resist tarnishing and corrosion.

When comparing their value, gold plated jewelry typically depreciates quickly. Its resale value is lower because buyers recognize the thin gold layer can wear off over time. In contrast, solid gold jewelry maintains its value better and often appreciates over time, depending on market conditions.

In summary, solid gold jewelry is more valuable than gold plated jewelry due to its material composition, durability, and potential for long-term appreciation. Gold plated items serve as affordable alternatives, but they do not hold substantial worth in comparison.

What Specific Factors Determine the Value of Gold Plated Jewelry?

The value of gold plated jewelry is determined by several specific factors.

  1. Base Metal Quality
  2. Thickness of Gold Plating
  3. Brand Reputation
  4. Design and Craftsmanship
  5. Market Demand
  6. Condition and Wear
  7. Rarity of Design

These factors provide various perspectives on the value of gold plated jewelry. For instance, while some may prioritize the brand’s reputation, others might prioritize the quality and thickness of the gold plating. Additionally, market demand can fluctuate, affecting value perception differently among consumers.

  1. Base Metal Quality: The base metal quality significantly impacts the value of gold plated jewelry. High-quality metals like sterling silver or bronze can increase value. For example, jewelry made with sterling silver as a base typically commands a higher resale price than those made with cheaper metals like aluminum. A study by the Gemological Institute of America highlights that jewelry with a high-quality base metal can retain value better over time.

  2. Thickness of Gold Plating: The thickness of the gold layer applied to the base metal is crucial. Generally, thicker gold plating offers more durability and resistance to tarnishing. The industry standard for gold plating is 1 micron. Jewelry that meets or exceeds this thickness is often valued higher. According to a report by the International Gem Society, items with a gold plating of 2.5 microns or more are considered “gold filled” and can have a much higher resale potential than standard gold plated items.

  3. Brand Reputation: Brand reputation plays a significant role in determining value. Recognized brands like Tiffany & Co. or Swarovski often command higher prices. Their established trust and identity in the jewelry market enhance resale value, even for gold plated items. A brand’s heritage, craftsmanship, and consumer loyalty can create a perception of value that surpasses other factors.

  4. Design and Craftsmanship: Unique designs and skilled craftsmanship can elevate the value of gold plated jewelry. Intricate designs or collaborations with renowned designers can appeal to collectors. The value can increase further if the piece is part of a limited collection. A case study of the designer brand Kate Spade shows how their limited-edition gold plated pieces maintained high resale values due to their unique aesthetic appeal.

  5. Market Demand: Market demand for gold plated jewelry fluctuates widely. Trends in fashion greatly influence this demand. During certain seasons or occasions, specific styles may attract higher interest. For instance, demand surged for gold jewelry during the pandemic as more consumers gravitated toward online shopping for affordable luxury. Retail data from Statista indicates that sentimental and customized pieces often fetch higher prices due to increased consumer interest.

  6. Condition and Wear: The physical condition of the jewelry also affects its value. Pieces that show little to no signs of wear will be valued higher than those that are scratched or tarnished. To assess condition, potential buyers often request detailed photographs and descriptions. The resale market for gold plated items emphasizes excellent condition, as shown in eBay’s selling trends where items listed in pristine condition often achieve higher auction prices.

  7. Rarity of Design: Rarity can significantly influence value. Limited edition or discontinued designs often sell at a premium. This is particularly true in the fashion jewelry market, where consumer interest in unique pieces rises. Collectors actively seek rare items, which in turn drives up their market value. Trends reported by the Jewelry Industry Council consistently highlight that scarcity correlates with increased demand and higher resale prices.

These factors collectively determine the value of gold plated jewelry, influencing both consumer interest and resale potential in the market.

Is Gold Plated Jewelry Ever Regarded as a Precious Investment?

No, gold plated jewelry is generally not regarded as a precious investment. Gold plating consists of a thin layer of gold over another metal, which diminishes its overall value compared to solid gold pieces. While the aesthetic appeal of gold plated items may be significant, their resale value is typically low due to the thin layer of actual gold.

Gold plated jewelry and solid gold jewelry differ mainly in value and longevity. Solid gold is composed completely of gold, making it more durable and valuable in the long term. In contrast, gold plated jewelry often has a base metal such as copper or silver and only a small amount of gold. This difference leads to a significant disparity in resale values. According to the World Gold Council, the value of gold can fluctuate, but the intrinsic value of solid gold remains higher than that of gold plated items, which are often deemed fashion accessories rather than long-term investments.

One benefit of gold plated jewelry is its affordability. It allows individuals to enjoy the look of gold without the high price tag. Statistically, a piece of gold plated jewelry can cost anywhere from $10 to $100, depending on the brand and design. This cost makes it accessible for people looking for trendy accessories without a substantial financial commitment. Additionally, if well-maintained, gold plated items can last for several years, providing value as enjoyable fashion items.

On the downside, gold plated jewelry can wear down over time. The gold layer may tarnish or rub off with regular wear, leading to a less appealing appearance. A study by the University of Southern California (2021) pointed out that gold plated items typically lose their gold layer within a year of regular use. This makes them less durable than solid gold pieces. As a result, they may not be suitable for individuals seeking lasting investments.

Before purchasing gold plated jewelry, consider your goals. If you desire a temporary fashion piece, gold plated jewelry could be a suitable choice. However, for long-term investments, consider purchasing solid gold or gold coins. If you are on a budget, buying pre-owned solid gold jewelry might also provide better value. Always evaluate your individual needs and the durability you expect from your jewelry purchases.

Can You Resell Gold Plated Jewelry for a Profit?

No, you cannot always resell gold plated jewelry for a profit. The resale value of gold plated jewelry is generally low due to its composition.

Gold plated jewelry contains a thin layer of gold over a base metal. This means it does not contain substantial amounts of gold, which limits its intrinsic value. Buyers often prefer solid gold or higher-quality materials for durability and long-term investment. Consequently, while you may recover some costs, the profit margin is often minimal. Factors such as brand name, design, and condition can slightly increase value, but typically, gold plated pieces do not offer significant resale profits.

What Are the Common Resale Platforms for Gold Plated Jewelry?

The common resale platforms for gold plated jewelry include online marketplaces and specialized resale sites.

  1. Online Marketplaces:
    – eBay
    – Etsy
    – Poshmark
    – Facebook Marketplace

  2. Specialized Resale Sites:
    – Depop
    – Mercari
    – TheRealReal
    – Tradesy

  3. Local Resale Shops:
    – Consignment stores
    – Thrift shops

  4. Social Media Platforms:
    – Instagram
    – Pinterest

  5. Auction Houses:
    – Sotheby’s
    – Bonhams

Resale options for gold plated jewelry vary in their reach and policy.

  1. Online Marketplaces:
    Online marketplaces serve as platforms for individuals to sell items directly to buyers. eBay allows sellers to auction items and set fixed prices. Etsy focuses on handmade and vintage items, where sellers can highlight unique gold plated pieces. Poshmark is popular for fashion, facilitating closet cleanouts. Facebook Marketplace connects sellers with local buyers for quick transactions.

  2. Specialized Resale Sites:
    Specialized resale sites cater to fashion and luxury goods. Depop promotes a community-focused shopping experience for unique and trendy items, including gold plated jewelry. Mercari enables users to list items easily and sell across various categories. TheRealReal focuses on authenticated luxury consignment, though gold plated items may have limited appeal. Tradesy offers a curated marketplace for fashion items, emphasizing high-value pieces.

  3. Local Resale Shops:
    Local resale shops, like consignment stores, allow sellers to bring in items for evaluation and sale. These stores often take a commission on sales. Thrift shops may not specialize in jewelry but can still provide an avenue for resale. Sellers may benefit from local clientele and immediate payment upon sale.

  4. Social Media Platforms:
    Social media platforms facilitate resale through personal branding and audience engagement. Instagram allows sellers to showcase items visually, attracting followers interested in specific styles. Pinterest can drive traffic to selling pages or profiles, as users search for jewelry ideas. However, selling requires proactive marketing efforts.

  5. Auction Houses:
    Auction houses offer a prestigious option for selling unique gold plated jewelry. Sotheby’s and Bonhams are renowned for their high-end sales, giving items added value through auction events. However, auction houses often focus on rare or significant items rather than mass-produced jewelry.

Each resale option has distinct advantages and challenges. Sellers should evaluate their preferences for effort, pricing, and audience exposure when choosing a platform.

How Do You Accurately Assess the Resale Value of Gold Plated Jewelry?

To accurately assess the resale value of gold-plated jewelry, one must consider factors such as the base metal quality, gold layering thickness, market demand, and overall condition.

The following points break down these factors:

  1. Base metal quality: The base metal affects the jewelry’s overall value. Gold-plated items are often made from metals like brass or sterling silver. Sterling silver, for example, has a higher intrinsic value than brass. A jewelry piece made from higher quality base metal will likely retain value better than one made from cheaper materials.

  2. Gold layering thickness: The thickness of the gold layer can significantly influence resale value. Jewelry marked with terms like “gold-filled” or “vermeil” typically features a thicker gold layer than standard gold plating. For instance, gold-filled jewelry has a layer of gold that is mechanically bonded to the base metal and is more durable and valuable than basic gold plating.

  3. Market demand: The current market demand for gold-plated jewelry can vary. Trends in fashion and consumer preferences can influence how much buyers are willing to pay. Research indicates that vintage or unique designs often hold greater resale value due to collector interest (Smith, 2022).

  4. Overall condition: The physical state of the jewelry impacts its resale potential. Items free from scratches, tarnishes, or other forms of damage generally sell for higher prices. Regular maintenance is essential for preserving the appearance of gold-plated jewelry. According to a study by Thompson (2021), well-maintained pieces can retain up to 50% more value when resold compared to neglected items.

By evaluating these factors, individuals can make informed decisions about the resale value of their gold-plated jewelry.

What Are the Advantages and Disadvantages of Buying Gold Plated Jewelry?

Buying gold plated jewelry has both advantages and disadvantages. The main benefits include affordability, aesthetic appeal, and variety, while the drawbacks encompass durability concerns, maintenance challenges, and potential for skin reactions.

Advantages of Buying Gold Plated Jewelry:
1. Affordability
2. Aesthetic Appeal
3. Variety in Designs
4. Lightweight
5. Low Commitment for Fashion Trends

Disadvantages of Buying Gold Plated Jewelry:
1. Durability Concerns
2. Maintenance Challenges
3. Skin Reactions
4. Limited Resale Value
5. Environmental Impact

These points highlight diverse perspectives on gold plated jewelry. Now, let’s delve into a detailed examination of each advantage and disadvantage.

  1. Affordability:
    Buying gold plated jewelry is often more budget-friendly than solid gold. Gold plated items have a base metal coated with a thin layer of gold. This process reduces costs significantly while providing a luxurious appearance. Consumers can enjoy trendy styles without the high price of solid gold.

  2. Aesthetic Appeal:
    Gold plated jewelry offers an appealing shine and color. Many people are attracted to its gold-like appearance. Jewelry designers create numerous styles, providing options for various occasions. Rich color choices can complement different skin tones, enhancing its charm.

  3. Variety in Designs:
    Gold plated jewelry comes in a wide variety of designs. From minimalistic pieces to intricate designs, there is something to suit every taste. This expansive choice allows consumers to express their personal style without a considerable financial commitment.

  4. Lightweight:
    Gold plated jewelry is typically lighter than solid gold. This lightweight quality makes it comfortable for everyday wear. Such comfort makes these pieces popular for casual outings.

  5. Low Commitment for Fashion Trends:
    Purchasing gold plated jewelry allows buyers to explore current fashion trends without significant financial risks. Consumers can buy multiple pieces, keeping their collections fresh and stylish.

  6. Durability Concerns:
    Durability is a major concern with gold plated jewelry. The gold layer can wear off over time, especially with regular use. Factors such as exposure to moisture, chemicals, or rough handling can speed up this process.

  7. Maintenance Challenges:
    Maintaining gold plated jewelry can be challenging. Regular cleaning prevents tarnishing but requires careful handling. This maintenance may deter individuals who prefer low-maintenance accessories.

  8. Skin Reactions:
    Some people experience skin reactions to gold plated jewelry. The base metals may cause allergic reactions, resulting in irritation or discoloration of the skin. Individuals with metal allergies should exercise caution when purchasing these items.

  9. Limited Resale Value:
    Gold plated jewelry typically has a low resale value compared to solid gold pieces. It is often considered costume jewelry, so buyers may struggle to recoup their initial investment. This lack of value can be a significant drawback for potential investors.

  10. Environmental Impact:
    The production of gold plated jewelry may have environmental implications. Mining and metal processing can lead to ecological degradation. Awareness of these issues may influence consumer choices toward more sustainable options.

Is Investing in Gold Plated Jewelry a Smart Choice?

Is Investing in Gold Plated Jewelry a Smart Choice?

No, investing in gold plated jewelry is generally not a smart choice. While it can be attractive and appealing, gold plated jewelry lacks intrinsic value and durability compared to solid gold or fine jewelry. The thin layer of gold can wear off over time, reducing the resale value and functionality of the piece.

When comparing gold plated jewelry with solid gold jewelry, several key differences emerge. Gold plated jewelry is made by layering a thin coating of gold over a base metal, often brass or silver. This layer is typically less than 0.5 microns thick. In contrast, solid gold jewelry is made of gold alloy containing a high percentage of gold, typically 10K, 14K, or 18K. Solid gold retains its value better and does not tarnish as easily as gold plated items, making it more suitable for long-term investment.

The benefits of gold plated jewelry include its affordability and accessibility. Individuals can purchase stylish pieces at a fraction of the cost of solid gold. For example, a gold plated necklace may cost $30, while a similar solid gold piece may range from $200 to $1,000. This makes gold plated jewelry an attractive option for fashion enthusiasts who wish to enjoy the aesthetic of gold without significant financial commitment. Additionally, gold plated pieces can still enhance outfits and provide a luxurious look.

On the downside, gold plated jewelry has limited resale value. Once the gold layer wears off, the base metal is exposed, making the item less desirable. According to jewelry industry experts, the resale value of gold plated jewelry is often less than 10% of the original purchase price. This means it is not a durable asset. Moreover, many people experience skin reactions to base metals, leading them to avoid these pieces altogether.

For those interested in investing in jewelry, consider purchasing solid gold or diamond pieces instead. Solid gold items tend to appreciate in value over time, especially during economic uncertainty. For casual wear, gold plated jewelry can still be a stylish option, but it should not be viewed as an investment. Always research brands and read customer reviews to ensure quality when purchasing any jewelry, whether plated or solid.

How Can You Care for Gold Plated Jewelry to Maintain Its Value?

To care for gold-plated jewelry and maintain its value, you should clean it regularly, avoid exposure to harsh chemicals, store it properly, and handle it with care.

Cleaning regularly: Use a soft cloth to wipe your gold-plated jewelry after each wear. This removes dirt and oils that accumulate on the surface. Occasional gentle cleaning with warm water and mild soap can help maintain its sheen. Avoid abrasive cleaners that can wear away the gold layer.

Avoiding harsh chemicals: Keep gold-plated items away from perfumes, lotions, and cleaning products. Chemicals can tarnish the gold plating and diminish its appearance. Ensure your skin is dry and free of products before putting on the jewelry.

Proper storage: Store gold-plated jewelry in a soft pouch or a lined jewelry box to prevent scratching. Avoid placing it in direct sunlight or humid areas. This will help preserve its luster and protect it from environmental damage.

Handling with care: Always handle gold-plated jewelry gently. Avoid pulling or stretching the chains or clips. Take care when putting on or taking off items to prevent bending or breaking.

By consistently following these practices, you can help extend the life of your gold-plated jewelry, thereby maintaining its value over time.

What Cleaning and Storage Tips Help Preserve Gold Plated Jewelry?

To preserve gold plated jewelry, consider specific cleaning and storage practices. These practices help maintain the jewelry’s appearance and longevity.

  1. Clean with a soft cloth.
  2. Avoid harsh chemicals.
  3. Store in a cool, dry place.
  4. Keep away from moisture.
  5. Use silica gel packs.
  6. Avoid wearing during physical activities.
  7. Separate pieces to prevent scratches.
  8. Consider professional cleaning occasionally.

Adopting these practices can significantly extend the life of your gold plated jewelry.

  1. Cleaning with a soft cloth: Cleaning gold plated jewelry with a soft, lint-free cloth removes dirt and oil without scratching the surface. Regular cleaning prevents the buildup of grime, which can tarnish the plating. For instance, cleaning after each wear can minimize tarnish.

  2. Avoiding harsh chemicals: Gold plated jewelry can be damaged by harsh cleaning agents or chemicals found in perfumes and lotions. Substances like bleach or chlorine can cause the gold layer to wear off quickly. A study by the Jewelry Trade Association in 2021 underscores that exposure to chemicals drastically reduces the lifespan of gold plated items.

  3. Storing in a cool, dry place: Storing gold plated jewelry in a cool and dry environment helps prevent tarnishing. Humidity can accelerate the deterioration of gold plating. Therefore, keeping jewelry in a humidity-controlled area can significantly benefit its longevity.

  4. Keeping away from moisture: Exposure to moisture can lead to tarnish and corrosion on gold plated jewelry. Water can cause the gold layer to separate from the base metal. Avoid wearing jewelry while showering or swimming to keep it dry.

  5. Using silica gel packs: Silica gel packs absorb moisture from jewelry boxes, preventing tarnish. Placing these packs in the storage container provides an extra layer of protection against humid environments.

  6. Avoiding wearing during physical activities: Wearing gold plated jewelry during exercise or strenuous activities can result in scratches and other damage. It is wise to remove jewelry when engaging in such activities to maintain its integrity.

  7. Separating pieces to prevent scratches: Storing gold plated jewelry pieces separately prevents them from rubbing against each other, which can cause scratching. Using individual compartments or soft pouches protects each piece from damage.

  8. Considering professional cleaning occasionally: Professional cleaning can help restore the appearance of gold plated jewelry without damaging the plating. Experts use gentle methods designed for delicate materials, ensuring the integrity of the jewelry is maintained.

By following these cleaning and storage tips, you can effectively preserve the beauty and lifespan of your gold plated jewelry.

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